Connecting With Your Eco-conscious Customers
In a time when climate change and environmental degradation concerns are at an all time high there is increasing pressure to maintain an image of strong action and support for solutions. At the same time, businesses have come to understand that they cannot easily achieve these objectives without the active involvement of nonprofit groups (Nonprofit Sector Strategy Group, Aspen Institute, 2001). Nonprofit organizations have a critical role to play as vehicles through which businesses can promote their community objectives and activate their values. Nonprofits like PATT Foundation provide flexible means for addressing public problems. We also bring critical knowledge, experience, and contacts to the table, thus serving as a bridge between business and the problems you seek to address. Teaming with the right nonprofit to fulfill CSR obligations can present significant opportunities.